A visual identity system was developed for the Museum of Natural History of Concepción, aiming to make the museum’s content more accessible to diverse audiences while highlighting the richness of its natural and scientific heritage. An illustration...
A visual identity system was developed for the Museum of Natural History of Concepción, aiming to make the museum’s content more accessible to diverse audiences while highlighting the richness of its natural and scientific heritage. An illustration system inspired by local flora, fauna, archaeology, and science was created to provide a cohesive visual language for the museum’s activities and content. The project includes a range of graphic and corporate applications, such as banners, display stands, and merchandise, as well as a set of social media templates developed in Canva. This tool gives the museum team greater autonomy in creating content while ensuring the consistent application of its visual language and illustrations.
